After 2002, the charismatic Chairman and CEO of SMN Investment Limited, Syed Sadat M. Naderi returned home to support private sector development in Afghanistan. His aim was to increase the employment ratio, promote skill development programs and, introduce world-class quality of products and services and the latest technology in Afghanistan.

The concept of formation of FINEST as a Superstore in which every type of local and international products to be introduced became a reality under the supervision of the SMN Investments.

Since the first Finest store opened its doors in 2006, we have transformed and enriched the retail sector in Afghanistan, exceeding expectations in the region and beyond. At the heart of our business is our passion for Afghanistan.

We are changing the way customers buy products by providing superior quality at affordable prices. Our stores are stocked to meet every shopper’s needs – to suit every age, income level and nationality. Finest stores offer a diverse range of products from fashion and accessories, home décor and furniture, and appliances to supermarkets offering foods from around the world.

Our stores also provide value-added services such as pharmacies and mobile phone cards – our aim is to offer customers everything they need, all under one roof.